In 2017, spending on digital marketing reached $209 billion worldwide.
Having a strong online presence and marketing strategy is more important in some industries than others. Online marketing for law firms, for example, is no longer an option, but a necessity.
If your law firm doesn’t have an internet marketing strategy, you need to get started as soon as possible. That means building a strong website, using SEO, creating valuable content, and getting yourself on social media.
If you’re not sure where to start, keep reading to learn more.
Online Marketing For Law Firms 101: A Strong Website
Everything you do in online marketing for law firms comes back to your website. It’s the foundation of your digital marketing strategy. It’s where your clients will find out information about your services, your values, and your expertise.
It’s not enough to have a website these days, you need to have a strong website. That means your website has to be:
- Easy to find
Take for example this law firm – their site is fast, clean, and user-friendly.
The functionality of your website in terms of the experience you provide to your potential clients is extremely important. Consider investing in a professional website designer to really bring your vision to life and ser you apart from the competition.
Step Two: SEO
Search engine optimization (SEO) is the process of making a web page more attractive to search engines in order to appear higher up in search rankings. SEO strategies include using keywords and keyword phrases, linking strategies, and guest posting.
By using SEO correctly, you improve your search engine rank and have a higher chance of attracting visitors to your website. And the more your website is viewed, the more potential clients are exposed to your brand.
Offer Value To Get Value
The name of the digital marketing game is to get users to your site. After that, you want to keep them on your site. Not only will this contribute to SEO by demonstrating you have worthwhile content, but it also increases the chances of landing a potential client.
In order to keep users on your site, you need to offer them value. Primarily, this is done by giving them free information. That includes sharing relevant information to your practice areas and geographic locations and answering commonly asked questions.
Use a combination of written content in the form of a blog as well as video content, which keeps users engages and has lower bounce rates. You might include testimonials in your video content as well, as a way to help position you as an expert in your field.
You might also consider downloadable content such as an e-book. This can also set you up for an e-mail campaign further down the digital marketing road.
Don’t Forget About Social Media
It’s estimated that in 2019, the number of social media users will rise to 2.77 billion people worldwide. Any successful digital marketing strategy should involve engagement with this vast potential audience.
More On Marketing
Digital marketing is becoming more important than traditional marketing avenues and methods. Online marketing for law firms is especially important in an industry with a lot of competition. But with a strong website, SEO, good content, and a social media presence, you’re well on your way to a successful plan.
And for more marketing tips and advice, check out our blog.