Writing Ads

Google ads can benefit your business in a lot of ways. 

They can provide you with a heap of marketing data, give you amazing targeting options, and help you attract more clients. 

But they only work if you write them well. 

Keep reading below to learn nine essential tips on writing ads for Google. 

1. Research Before You Start Writing

Before you start writing your Google ad, you have to understand two separate groups: your target market and your competition. 

First things first, spend some time researching your target market. What do they want? What types of problems are they experiencing? How would they go about searching for a solution?

Once you’ve come up with the answers to those questions, use your ads to address your audience directly. Use words like “you” and “your” will make the people reading your ad feel acknowledged and important. 

You should also take a look at what you’re competition is doing. If you’re having trouble creating your ad, they can give you some inspiration. 

But don’t copy what they’re doing. Instead, make your ads bigger and better. 

2. Create a Strong Header and CTA

The two most important parts of your ad are your header and your CTA. If those qualities are weak (or missing), your ad will struggle to be successful. 

Your header is what catches the attention of your audience. Everything else you include in the article is there to support your header. If you don’t have a good header, you don’t have a good ad. 

And don’t forget about a CTA. This should be short and clear, such as “buy now!” or “learn more”. If your ad doesn’t give your audience a way to take action, it’s not accomplishing anything. 

3. Include Your Products/Services

Your ad should show what you’re selling.

Do you offer some type of service? Do you sell unique products? Your audience should be able to tell exactly what you’re selling in a single glance. 

But don’t just focus on the what. Spend time answering the why. 

Tell your audience how your products/services can benefit them. Let them know what types of problems you can fix or how you can make their life easier. 

4. Show How You’re Better Than Your Competitors 

Depending on the types of services or products you offer, you might have dozens of competitors out there selling the same—or similar—things. So you have to show your audience why you’re better than the competition. 

What makes you different?

Keep in mind, no matter how much you stand out from the competition, your audience might still have hesitations about purchasing your products/services. 

Spend some time thinking about what these objections might be and remove them in your ad. 

5. Add Relevant Keywords 

Your ad needs to pop up when your audience searches for related topics. To make this happen, you need to include relevant keywords in your ad. 

If this isn’t your first add—or if you already have a successful website—you might already know what these keywords are. If you don’t, it’s worth sitting down for a few hours and finding the best keywords for your business

They can make a huge difference in the success of your ad. 

6. Reference Qualifying Elements of Price Points

If you’re targeting a specific group of people, you might want to include qualifying elements or price points. This isn’t necessary for a successful ad, but it can help you reach the people you want to do business with. 

By stating the price point of your products/services, people will know right away whether they can afford it or not. 

You can also do this with qualifying elements. Is your service reserved for veterans? Be sure to make that clear in your ad. Otherwise, you’ll have all kinds of people requesting your services. 

7. Use All the Space You Have

When it comes to Google ads, the bigger the better. Do your best to use every character of available space. 

What should you fill all this space with?

Apart from what we’ve already mentioned—header, CTA, products/services, benefits, etc., you should make the ad appeal to your audience. 

Use emotional triggers. Emotion can be a powerful aspect of advertising if you know how to use it. If you aren’t sure, make sure you check out this website to learn how to master emotion in your Google ad. 

People also like to see statistics and numbers. If you’re not sure how to catch people’s attention, consider throwing some numbers in your ad. 

8. Have Someone Else Proofread for Your

Even the smallest grammar mistakes or typos can turn people away from your business. These small mistakes convey carelessness. They can also make your business seem less reputable than your competition. 

It’s best to find a fresh set of eyes to proofread your ad for you. But if that’s not possible, allow what you’ve written to “get cold” first. 

In other words, set it aside for at least 24 hours before you proofread it. If you don’t wait, you might not catch simple mistakes. 

9. Write Several Adds and Test Them All

No matter how good you think your ad is, you should always write a few different versions. Run each of these ads for a short period of time and test which ones perform the best. 

It might not be the one you thought. 

Once you look at the data, you can finetune your future ads for better success. 

Essential Tips for Writing Ads for Google

If your ad isn’t well written, it won’t be very effective. That’s why you need to focus on these essential tips when you’re writing ads for Google. 

One of the best parts about Google ads is they work well with other marketing strategies. 

Not sure what other strategies you should be using?

Make sure you click here to take a look at some of our marketing ideas. 

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