Are you aware of whiteboard animation videos? These are simple videos in which a story is being told with the help of drawings and sketches. In this, the artist draws on a whiteboard and records the entire process.
Now that you have an idea of it, there are some of the things which you should know about before making a whiteboard animation video.
Image Source – globemint
The possibilities are just endless! It is a fantastic educational tool as it simplifies a problematic and complex message, making it easy to engage and entertain. It also functions differently by making a sad topic interesting to understand.
An engaging and beautiful whiteboard video follows many rules and regulations, so you will have to keep in mind many things when utilizing the tool.
Here are some of the best tips that will help you to create high-quality whiteboard animation videos and generate significant amounts of profits.
1. Try storytelling –
Everybody likes a well-explained and engaging story. As human beings, we live in a world where stories drive your lives all the time.
Using this power, and rather than just focusing on marketing, you can tell your story by producing some good contents and videos online.
What you need to remember is that the story has to be appealing and focused around the requirements of the audience, not dependent only on the quality of products.
You will have to make sure that your story reaches to the targeted audience, and they understand what you want to say.
2. Creating animated characters-
When you want to produce contents and stories so that it can reach to your targeted audience, you just can’t keep promoting your products in the content.
Image Source – yumyumvideos
You will have to come up with interesting characters and animate them accordingly so that it reaches to the client’s eyes immediately.
Your characters will be the best representations of what you want to convey to the clients, and ensure that they understand your motives and perspective without making any huge efforts.
Your ideal personas of buyers will help the audience to connect to you immediately and identify your requirements.
3. Keeping it simple and traditional –
What makes your whiteboard video unique? What do you need to do differently than others? Why should the targeted audience be focused only on your video and not others?
All these questions can be answered if you look for a solution.
You can just keep it simple and traditional when it comes to creating an animated video.
Three essential factors can make your content look traditional. The first one is the white background, the other one black drawing, and last but not least, your hand.
These are the things that give your content a recognizable style and makes it different from your competitors.
You can also add some important personal details so that the audience can reach out to you whenever required.
4. Personal information:
As mentioned above, you can specify some important personal information of yours so that the clients or customers can reach out to you whenever required.
However, add some different colour to the personal details so that it will be easy to grab the attention of the customers.
Therefore, what you can do is mention your details in a different colour and texture in the video itself.
By doing so, you will give some hint to accentuate vital parts of the message that you are willing to convey to the audience.
5. Don’t forget about the drawing hand –
The whiteboard video is a drawing that is drawn by an artist in reality. You will have to do this traditionally to make it more appealing and attractive.
You can also use various design tools for making it look like it is just drawn in real-time.
Drawing with the hand is something that can never be placed when it comes using technology. If you don’t have a good drawing hand, it’s not worth it to make a whiteboard video. ‘
The primary point of making the content hand-drawn and uploading it in the video is to make sure that it looks genuine and appealing to the eye.
6. Come up with emotional references –
If you want to rule the market, being emotional and using references that are quite emotional is the key.
Image Source – itsoftwarenepal
Whiteboard videos have to be animated in such a way that it connects to the users within seconds as they see the video. This will help you in delivering messages that are quite complex in an effortless way, and you very well know that.
There are also other best and simple methods that will be helpful to you in delivering the messages that are impactful to the clients.
7. Don’t forget about interconnected drawings –
When you want to connect to the audience and make sure that they take an interest in learning whatever you are sharing with them.
Image Source – quora
All the contents that you include in the video have to be informative and interconnected with each other.
As your audience watch the videos, they should feel that what would be coming next, and how it’s going to end. Once, they feel it; they will connect to your video and get the message. The anticipation factor plays a crucial role in connecting to the audience.
8. Try to create an educational video if possible –
Depicting stories, relatable plots, and characters, and an incredible execution of the video makes a successful whiteboard animation video.
However, if the content is not educational, then it will be difficult for you to sustain in the market for a longer duration.
Make sure to make an educational and informative video because your targeted audience across the globe will view it.
9. Make sure to read the script louder –
If you are writing your script, then try to read it louder in front of a mirror or your well-wishers to identify the flaws.
The process of editing the script becomes easy and effective when you read it louder.
10. Find the best services that are available in the market –
The final thing which you need to do is find the best animation editors to enhance the quality of the video.
If you are unable to find some tools or find it difficult to edit it yourself, then you can hire some professional editor.
He or she might as well help you in editing some parts of the script to make it even better.
The technologies, as well as the number of internet users, are increasing rapidly, so the demands in the market.
You have to give your best in order to stay ahead of your competitors. One small mistake or negligence can decrease the number of customers, sales and revenue of your business.
If the targeted audience doesn’t like your marketing methods, they might not opt for your products or services that you are offering.
Therefore, it’s necessary to make an impact in the first time itself. Come up with innovative content, edit it perfectly, and then releasing it in the market worldwide.