Tips to Create SEO-Friendly URL Structure

Tips to Create SEO-Friendly URL

Creating an SEO-friendly URL is not as difficult as you think. There are just a few strategies that you need to follow while creating the URLs. SEO is not only about creating optimized content and finding a suitable backlink to post it. It also includes little things like optimizing your URL structure. SEO-friendly URLs add an advantage to the search engine as well as the visitor. A well-structured URL improves the SEO performance.


URLs help the search engine know about the web page. An interesting and relatable URL can attract extra users too. URL optimization plays a vital role as it is one of the most basic SEO tactics. From the keywords used in the URL to the length of the URL, a lot of factors affect the quality of the link.

Here are a few tips to help you build an SEO-friendly URL structure next time:

Keep It Short and Simple

Though a lengthy URL might not affect search engine processing time or search engine ranking, it is still important for you to keep the URL short for the sake of users. The shorter the URL, the better the usability and user experience. People prefer short URLs as they are easy to remember, copy, and share over different platforms. Suppose you are writing a blog on the availability of SEO services in Mumbai, using “mumbai-seo-services” is better than using “availability-of-seo-services-in-mumbai” in the link.

Make It Readable

A good SEO-friendly URL is always readable. Search engines rate your URL as per the readability of your link. A good, readable URL will not only help you in ranking your page on the top of the search engine results but also attract users to click your link. The visitor should read and easily understand what your page is about just by looking at the link. Avoid using stop words like the, for, a, an, but and if.


Once your website has an SSL certificate, every URL of your site will begin with an HTTPS. This extension makes your data encrypted and is a parameter used by Google to rank your website. Along with helping the page rank better, this extension also assures security to the users. It is very important to have SSL on your website to make your URL more secure and user-friendly.

Use Keywords

A good SEO-friendly URL should contain keywords related to the content of the page to help in ranking your page on various search engines. Use keywords that are relevant to the page. This is important, but don’t stuff multiple keywords in one URL and don’t repeat the same keyword again in a URL. For example, if “digital marketing services in Pune” is the keyword, you can use this keyword only once in the URL.

Hyphens Are Better Than Underscores

Search engines support two types of word separators: Hyphens (-) and Underscore (_). Though this will not affect your page’s search engine ranking, it will affect the user’s readability. Sometimes, the word separators for HTML files is defined as %20. This increases the difficulty of reading and causes trust issues among the visitors. Google too prefers hyphens over underscores, according to the data available on their website.

Use a Subfolder Instead of a Subdomain

Search engines treat a subdomain as an entirely separate site from the main website. This will affect various factors related to search engine optimization. Unless it is very much necessary, you can use subfolders under the website. Remember not to create subfolders under a subfolder. It will increase the length and complexity of the link.


Creating an SEO-friendly URL structure is very important. It can improve the user experience as well as help you rank better in search engine results. Next time when you are creating the URL for your website, use the tips mentioned in this article to achieve better results. Keep your URL short, simple, readable and secure to make it SEO-friendly.

Author bio:

Micheal Anderson is a web designer and digital marketing expert with Techmagnate (digital marketing agency in Delhi). Being a blogger, he likes to share his experience with tech-savvy peoples.

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