Search Engine Optimization is dependent on the content relevancy. If your content is not relevant forget about ranking and revenue from natural search. Every business needs to make sure that they are creating relevant content according to their business. Furthermore, you also need to create SEO optimized content according to your audience need and update it accordingly to increase your reach.
In search engines, your keyword is optimized and your rankings are based on them. You need to optimize your website with a valuable and relevant keyword to drive traffic. To do this, you need to follow the below seven tips:
1-Do Research for Keyword Themes
Keyword research provides you the knowledge about your audience desire. What are they searching or looking? All can get with appropriate and relevant keywords. Having the knowledge will also help you to create the content according to the need.
Do a keyword research to identify the missing pieces that can be filled with content by doing an optimized content writing. During the research, every keyword should have an intent so that you can find the best to be used. Your intent can be related to information, purchase, and navigation. Furthermore, you need to create content according to the keyword themes to fulfill the desire behind it.
2-Eradicate Self-Competition in Keywords
You should map your keyword according to pages and ensure that they are relevant according to the information on the page. When you will be doing this practice, you will find a different but relevant keywords to be placed on website. In this way, the chance of optimizing the similar pair of a high-demand keyword on every page will be eliminated.
3-Amend Your Editorial Process
What if we tell you that changing some practices can benefit you in a longer run. Your content optimization can be made easy when you integrate SEO before the creation of content. It is recommended to share your keyword research in the editorial meeting so that the content development can be according to them. You should have an active discussion with SEO experts in your company to resolve problems.
As mentioned earlier, we need to focus on the intent of the keyword. You need to do critical thinking to find creative ideas for developing engaging content. If we are just creating SEO Content, then it will be content only targeting keywords not engaging. Keep this thing in mind to manage thing properly.
For this, you need the help of a developer. Here we can use default formulas to develop meta descriptions, headings, title tags, image alt attributes. This can be termed as an effective way to enhance the tag-based content present on your website. The result of this practice is the strong optimized content all over the pages in the website.
If you are planning to implement this, then the product detail page is the best place to do this. Product management tools can be utilized to develop a bulleted list of product characteristics and elementary copies of pages. This will boost SEO optimization and will be beneficial for the buyer. For your better understanding, consider an example, you can add material available, color, sizes, styles, and finishes in your product detail page.
5-Consider Manual Optimization
Optimizing your content with formula is good but some elements need manual handling. The pages that are having high-value keyword need manual optimization for fine-tuning. You can make some tweaks in title tags and meta description.
When you are optimizing titles, it is more than fixing the grammar. For instance, the use of formula will generate “Women’s Watches” or Women’s Shoes by merging gender and category names. But it might create “Women’s Other Accessories”. These are some uneasy cases and can be easily recognized for manual optimization by crawling the website.
When you are going to change the main body text it should be done manually. Programmatic technique can’t be applied to the content that is written creatively.
6-Investigate Metrics of Optimization
To identify the missing or duplicate content elements on the website use Google Search Console or crawl report. For instance, if the website is poorly optimized you might have title tag “ Product Page” on every product page. This does not speak about the unique relevancy offered by each page and results in search engine as compared to the pages that are optimized uniquely in a better way.
You should manually update your title tags and meta descriptions as they are the important components of on-page SEO. Go for programmatic optimization if your website is large and have duplicate title tags or meta description. You need this to get better results before going for manual optimization.
7-Optimize the Assets of Your Website
Videos and images are the important assets of your website. You need to ensure that you optimize them properly. Your images should have contextual text. If any image is having text, then it should be added on the background of image using CSS. In this way, a search engine will be able to crawl and index the content. Furthermore, the image’s alt attribute will be left blank and the text that is being floated will deliver the message.
Coming to the videos, they can’t penetrate to search engines. You can create a transcript of audio that can be crawled but doing the same for the visuals is a problem. So, it is better to create a separate page for each video file you want to rank. The page should contain the summary of the video and transcript that should have structured data.
Hope these tips will help you to optimize your content for search engines. If you are having any problem doing these for your website, then you can contact companies that are offering digital marketing services. Digital marketing is a broader term in which SEO, social media marketing, content marketing all are its components.