Business

Did you know that 70% of customers will return to your business to spend more money if they receive good customer service? Not only will customers return, they'll spend even more money if they get great service. The importance of good customer service cannot be overstated. Each year, news outlets publish lists of companies with the worst...

Spending amongst consumers in the United States has been up in recent years thanks to near record low unemployment rates that are now hovering around 4%. That increase in spending has given birth to tons of opportunity for small business owners. If you're an aspiring entrepreneur that's looking for a good niche to break into,...

It's recommended that small businesses spend 7 to 8% of gross income on marketing. If you're a blogger, that's your business. If you don't have a marketing budget in place, you should. No matter what dollar amount that ends up being for you, you have to spend it wisely. If not, you won't end...

Right from choosing a banker to proper utilization of the money received, you will need to have and follow a strategic approach to start, run and continue to survive your business, especially if you plan to start it when you are in debt. Yes, in debt! No matter how strongly people may advice you to drop the idea, you can be as...

Customer’s satisfaction is very important aspects of the business. No matter you own a large scale or small industry, what kind of service and product you are offering, no matter what is your aim customers are the only asset of your company. They give your company a sensible approach and position. Their invaluable feedback serves facilitator ideas...

Nearly 40 percent of all project failures are caused by a lack of clear goals. Failing to layout a particular project can create lots of problems. The last thing you want to do is lose money due to low productivity and efficiency levels. Some people have a hard time adjusting when taking their startup business venture to the...

Businesses of all shapes and sizes, coming from all corners of all industries do their absolute best to craft entire strategies that will help them tackle the competition and stand out in this ever-growing crowd. It has become a true priority to come up with a game plan for the sake of ensuring solvency as fast as possible for new businesses,...

Brand purpose was once extolled as the “fifth P” in marketing, after product, price, place, and promotion. A recent bout of brand purpose faux pas by prominent companies are making marketers rethink the strategy. The Purpose of Brand Purpose? Brand purpose is defined in different ways. However, it boils down to this: brand...